How to pick a reference photo for your Illustration

When you’re choosing a photo for a custom illustration, whether it’s your pet or your business, the right image makes all the difference. A good reference photo isn’t just about clarity or lighting. It’s about choosing something that tells a story. One that captures the energy, personality, and little details that make your subject themselves.

Let’s start with pets

When I create pet portraits, I always look for photos that show the animal’s personality. Maybe it’s that sideways head tilt, the scruffy fur around their ears, or the way they look at you like they own the world and you're just in it. Those are the details that bring a portrait to life.

You want to pick a clear photo with no heavy shadows or blurriness, where I can see the details: the eyes, the markings, the texture of the fur. Good lighting helps too; natural light from a window or outside is perfect.

But beyond all that, it should be a photo you love. If you look at it and instantly think “that’s my bird", that’s the one. Because my job is to turn that feeling into art.

Reference image example of my bird Koki. A vibrant yellow cockatiel with striking orange cheek patches and a graceful crest perches calmly, showcasing its elegant nature.

Now, think about business visuals

Picking a reference photo for business artwork isn’t just about the subject; it’s also about style and intention. Maybe we're creating an illustration for packaging or stationery. In that case, your references don’t have to be polished photos of your product; they can be visual hints that show me what you want.

For example, suppose you’re designing a label for a jar of raspberry jam. In that case, you might send a photo of a raspberry for accuracy, and another image that shows the style you love. Those visual clues help me understand your vision and bring it to life in a way that feels right for your business.

So when you’re gathering references, think about what you want to show me; not just what your product looks like, but what mood, texture, or story you want your illustration to tell.

Festive orange marmalade label designed by Kirsten, featuring an orange with a Christmas hat, perfect for the holiday season.

Here’s the secret:

The best reference photo isn’t always the most professional one; it’s the one that makes you feel something. That spark is what helps me turn a simple image into a piece of art that reflects who (or what) you love most.

So, next time you’re scrolling through your gallery or taking new photos, think about clarity, light, and story. Pick the image that makes you smile, that one you can’t stop looking at. That’s where all of the magic starts.

Ready to turn your favorite photo into art?

Whether it’s your pet, your brand, or something uniquely yours, I’d love to help bring your story to life. Get in touch today to start your custom illustration.